Studio Gaïa has worked on many projects for the iconic Maison Cartier around the world. The perfect knowledge of the Cartier DNA allows us to intervene both on the preliminary projects and on the realization of the most beautiful boutiques of the brand.
In 2016 a wind of freedom blew, after years of global expansion during which Cartier applied a strategy of harmonizing its stores in order to impose a single signature. The new boutiques are envisaged as bright, welcoming spaces with their own design: Cartier wants to create a real dialogue between its stores and the places in which they are located.
For its proximity to the Mediterranean, the architecture of the Cartier boutique on the Croisette in Cannes was directly inspired by the Yachting spirit: windows designed like portholes, noble wood deck, rounded shapes reminiscent of a boat hull and different sales areas designed as cabins.