Coach

The New York luxury leather goods brand Coach called on Studio Gaïa to establish itself in France. First by building its image through installations in the most prestigious department stores of the capital, then on the occasion of the opening of its first dedicated store, on the prestigious rue Saint-Honoré.

The point of sale of more than 1000m² displays an interior with a strong New York character: the industrial spirit expressed by the use of raw materials and workshop shelves is combined with the modern vision, underlined by walls of screens presenting the brand’s latest collections.