Van Cleef & Arpels

Studio Gaïa worked on optimising the architectural concept of the Van Cleef & Arpels store when opening a new boutique into the famous Parisian department store La Samaritaine. This first collaboration around the store dedicated to the jewelry and watch collections of the House reveals a resolutely Art Deco style that perfectly combines the brand’s heritage with the spirit of the legendary building that houses it.

A dark facade, combining mystery and elegance, suggests the serene and intimate spirit of the boutique’s interior. From the light to the choice of materials, nothing was left to